Buy Now Pay Later from $@retailPrice26@ per week OverviewBeautiful from any Angle - The Serif Designed by BouroullecThe Serif blurs the lines between modern design and technology. With its iconic I-shaped profile and harmonious design, The Serif gives you the freedom to place it virtually anywhere in your living space.Unleash vivid colour and contrast - Quantum Dot TechnologySamsung QLED TV's Quantum Dot technology delivers a world of immersive colour and contrast in a variety of lighting conditions - so you can discover details you haven't before.Complement your living space - Ambient ModeEnhance your surroundings with an exclusive palette designed by Ronan and Erwan Bouroullec. Ambient Mode beautifully integrates your TV's screen to suit your personal style and interior d�cor.** Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.Stream your tunes with one touch - Wireless music via NFCWith just one touch via NFC, you can play music from your compatible smartphone through the Serif's powerful TV speakers.** When using NFC on TV, Bluetooth on your compatible mobile will automatically activate. Compatible TV and device must be turned on. Only supported by Android OS-based smartphones that support Near Field Communication (NFC) wireless information sharing.Control multiple devices with One Remote Control*Easily control all of your compatible devices with Samsung's One Remote Control and get quick access to your favourites things like Netflix, YouTube, Xbox or a Soundbar with Smart Hub** Compatible only with selected devices. Please see samsung.com/au/oneremote for more details. Apps and services are subject to change without notice. Internet connection required. Data, subscription and other charges may apply.Smart connectivityFrom setup to streaming the QLED 4K Smart TV allows you to easily navigate different devices and apps.* Works with: Netflix, Amazon Prime, Disney+, Apple TV, Google Play, Kayo, Foxtel (coming soon), Stan, ABC iView, SBS On Demand, 7Plus, 9Now, 10Play, Amazon Alexa, Google Assistant, AirPlay 2.* Internet connection required. Data, subscription, and other charges may apply. Apps are subject to change without notice and may need to be downloaded. Features require a compatible device. All brand, product, service names and logos are trademarks and/or registered trademarks of their respective owners and are hereby recognised and acknowledged.Control your TV with easeWith Samsung's built-in voice assistants, you can ask either Bixby, Alexa or Google Assistant to control your TV using nothing more than your voice.* Content services may vary by region and are subject to change without notifications. Voice commands recognise English, French, Spanish, German, Italian, Chinese and Korean. Not all accents, dialects and expressions recognised.* This service may not be available at the time of purchase of this product.* Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.*Google Assistant may not be available at time of release.Intelligent ModeSamsung's Intelligent Mode adapts picture, sound, and volume to suit your environment and content for a customised entertainment experience.** Picture and sound quality of upscaled content will vary depending on quality and resolution of source content.Key Features43" 4K Ultra HD Panel3,840 x 2,160 resolutionHDR 10+Quantum Processor 4K200Hz Motion RateAmbient ModeDolby Digital PlusSamsung SMART TVSupreme UHD Dimming4 x HDMI Ports2 x USB PortsWorks with Google AssistantWorks with AlexaWorks with Samsung SmartThings'' Screen Size (Inches)43 Screen TypeQLED - Flat Screen Resolution4K Ultra HD Resolution (Pixels)3,840 � 2,160 Refresh Rate (Hz)100 HDR (High Dynamic Range)Yes Contrast ratioMega Contrast Backlighting typeEdge-lit Response Time (ms)15 4K Ultra HD disc compatibleYes 4K streaming compatibleYes Upscaling4K Ultra HD